‘9 Top Retargeting Platforms’ for Marketers In 2020

If retargeting platforms weren’t there, only 2% of users would convert on their first visit to a website. Yes! You read that right. Around 97% of visitors that leave a website, never return to it.

As a result, retargeting entered to turn the ‘missed opportunities’ into potential customers. In simple words, the retargeting platform is the key to re-engaging the 98% of potential customers you lost after their first visit to the website and bringing in a loyal customer journey

Why Retargeting Platforms?

If you thought you didn’t need a retargeting platform under your marketing strategy, break your myths now:

  • Secondly, 87.9% of marketers prefer the retargeting platforms as their most widely used type of marketing strategy.
  • Ultimately, retargeting ad networks and remarketing solutions help to reduce customer cart abandonment by 6.5%.

(source: truelist)

Don’t these undeniable statistics roar out loudly how vital is the existence of retargeting tools and platforms to marketers? Surely it does! However, if you’re wondering how to choose among the never-ending list of platforms, we will help you with the best.

Here’s a list of the 9 best retargeting platforms for you

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1. AdRoll

The AdRoll retargeting platform helps brands to make their social, display, and email advertising work together to accelerate business growth. Powered by industry-leading automation and personalization, brands are better able to structure, measure and sync their marketing efforts.

In addition, AdRoll centralizes the essential advertising and marketing activities, all in one stop, and controls the entire journey of your customer. By unifying your channels, data, and measurement, it simplifies in bringing to your customers, the right messages at the right times in right places and helps you grow and compete.

2. MailChimp

The Mailchimp retargeting is one of those all-in-one retargeting platforms that help businesses by providing AI-powered, user-friendly tools anyone can use to be successful. Mailchimp puts your audience targeting at the central focus so that you can send marketing emails and automated messages, create targeted remarketing campaigns, build landing pages, facilitate reporting and analytics for customer-centric marketing.

Mailchimp adds a personal touch to your efforts through automated messages that reach your customers at exactly the right moments. Thus it helps businesses do big things, with the right tools and guidance every step of the way.

3. Retargeter

ReTargeter offers data-driven, programmatic display and highly targeted advertising solutions for marketers and agencies that comply with all business needs and goals.  The platform casts a wide net intending to reach new shoppers, while stays continuing to re-engage the previous visitors too. 

ReTargeter delivers the most innovative and smooth re-engagement experience to shoppers and helps you reach everywhere your customer is. They provide custom solutions that go beyond launching campaigns and optimizes client services. With transparency and reach, Retargeter commits to brand safety, great viewability and effective business results.

4. Criteo Retargeting Platforms

It is the leading advertising platform built on the open Internet. Criteo believes in the opportunity, choice and freedom that it offers to everyone. Retailers, brands, and publishers of all sizes are able to access the data and technology they need to best attract and keep their machine learning to serve up the most relevant ads in real-time.

Moreover, it combines big data with super-smart, shopping-focused AI, enabling you to retarget shoppers with personalized video ads, reach shoppers at scale with engaging video ads, generated on-demand to showcase your products across the web.

5. Facebook Custom Audiences

With above 1 billion active users on Facebook, the advertising possibilities are endlessly prevailing. If you already run your Facebook Ads but still want more room for better conversions, you can consider setting up Custom Audiences on Facebook. Now, how to set up retargeting ads on this? Firstly, you need to create a Facebook retargeting pixel, and then put it on your website. After that, you build your custom audiences.

As a result, the Facebook Custom Audiences allows for flexibility too as you can create a separate list for audiences who have already been to a specific page on your website as a ‘website visitor’ category. Your list will be ready for use as soon as a special pixel identifies 20 or more customers.

6. Finteza Retargeting Platform

The Finteza retargeting platform is an advertising and analytics platform which accommodates a CRM retargeting traffic option. The platform provides a generalized picture of your audience yet safeguarding customer data privacy. On the basis of user device type, provider, IP, browser, geographical location and language, Finteza breaks down the conversion data.

It enables the display of optimized ads to users who have previously visited the website and performed a specific action. Finally, the Finteza platform allows you to set numerous retargeting solutions triggers, from registrations and trial sign-ups to when specific visitors’ conditions are met.

7. Perfect Audience

Perfect Audience is a leading retargeting platform which allows advertisers to remarket to past website visitors, email subscribers and social media followers. As a result, they enable you to reach more than 90% of the web with their network.

Perfect Audience web retargeting lets you retarget lost customers across all major display exchanges with ease. After that, it facilitates conversion and revenue tracking, powerful targeting, ease of use, cross-device tracking. Thus, it gives a good customer support taking care of privacy concerns.

8. Fixel Retargeting Platforms

Fixel is a sophisticated search retargeting tool. It is easy to use and has an AI-based audience segmentation solution that improves your targeting and marketing campaigns.

Fixel learns how the visitors interact with your site, and by putting up advanced machine learning algorithms, the platform highlights visitors that matter the most for your business potentials. In addition, Fixel creates these audiences directly in your ad platforms (Google, Facebook, etc.) and thereafter this can be easily applied to existing campaigns.

9. AudiencePrime

AudiencePrime provides you with a robust ad tech platform to perform successfully in retargeting services. In addition, it enables you to serve ads to users based on their prior engagement. You can engage with people who visit your website after they leave.  Besides, AudiencePrime also furnishes your dire need for valuable and accurate customer data, resolved ids, etc., to perform retargeting efficiently. 

With this, you can perform data onboarding, identity resolution, audience enrichment, lookalike modelling and fulfil all your data needs and marketing solutions. Moreover, you can activate ad campaigns across multiple channels directly export your audience segments to Facebook, Twitter & LinkedIn ads retargeting from Prime to run retargeted marketing. 

Want to make your marketing audience-centric and highly result-oriented without worrying about privacy and security?

Get started with us today!

About Sonali Gupta

Sonali is a technical content writer who loves to blend her creativity with rational ideas of business and technology. She intends to keep it up with the digital trends and accommodate within herself the upcoming trades. She writes expert resource materials related to the Martech and adtech world. Previously worked as a banker, she has been a student of Economics and Human Resources. An ardent believer of Universe and optimism, she writes poetry and quotes to satiate her soul. Always keen about nature, travelling, music and photography.