Omnichannel Retailing isn’t about being everywhere, but about being exactly everywhere your customer is. It focuses your attention to where customers come from and what approaches to implement so that you don’t lose them.
So, if you thought omnichannel retailing was just another story like multichannel, break your myths by learning with us a lot more.
What Is Omnichannel Retailing ?
Omnichannel retailing is an integrated approach to commerce that provides shoppers with a unified experience across all touchpoints.
Why Omnichannel Retailing ?
Omnichannel retailers achieve 91% greater year-over-year customer retention rates.
77% of strong omni retailers store customer data across channels against 48% for weak omni retailers.
Omni retail brands have 30% higher lifetime value than those with single channel retail.
Strong omnichannel retailers see a 9.5% annual increase in revenue, compared to 3.4% for weak omnichannel companies.
The demand for omnichannel customer experience will amplify more at the end of 2020.
How to Create Your Omnichannel Retailing Strategy?
- (i)Create your buyer personas to get customer insights..
- (ii)Segment the audience and create a top class experience.
- (iii)Align content according to the specific buyer journey for personalization.
- (iv)Prioritize your profitable channels and keep monitoring.
- (v)Invest in customer support.
- (vi)Track, measure your efforts and use feedback.
- (vii)Integrate your findings for a seamless and unified experience.
Here Are Some Omni channel Retailing Examples of Brands
What Are the Benefits of Omnichannel Retailing Strategy?
Omnichannel has gone way beyond the omnichannel vs multichannel meaning. With a smart omnichannel strategy, customers can spend more on brands. Hence omnichannel is a top priority and here to stay for long.
Audienceprime, a Leading Platform for Seamless Omnichannel Retailing
Audienceprime helps you to reach your audiences and makes omnichannel retailing experience extraordinarily seamless. With Audienceprime solutions, make your marketing audience-centric and highly result-oriented.
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