Know Why Multi-Touch Attribution is the Heart of Multi-Channel Marketing

The tech-driven world has gifted us with numerous gadgets and digital channels/platforms. So, marketers, as well as consumers, are using these digital touchpoints to sell and buy. Indeed, it’s challenging for marketers to trace the consumers’ journey. Or even identify which channels/platforms are useful for conversions. Hence, multi-touch attribution models come into the scene! Multi … Read more

Omnichannel vs. Multichannel Marketing: How To Pick Your Best Strategy?

Have you been struggling with choosing between omnichannel vs. multichannel marketing? Do you think they are merely marketing trends that do no real good? Break your myths. Right here! In this article, we shall answer the most important curiosities going in your head when it comes to choosing between the two strategies. Like? Omnichannel marketing … Read more

Multi-Channel Marketing: Your Customers Are Everywhere. Are You?

Is Multi-channel marketing the need of the hour? Don’t you want to reach your customers through multiple marketing channels and derive maximum benefits. When you’re able to be everywhere on their minds, they are more likely to get back to you when they plan a buying. So, Multi-Channel marketing has to be your unmissable strategy! … Read more

Multi-channel Marketing: Everything You Always Wanted to Know

With the right multi-channel marketing strategy, you leverage a wide number of multiple channels to interact everywhere with your customers. Wondering how? For instance, your user reads a blog post, gets a direct mailer or text message, and sees a social media post about the same campaign. Being found everywhere sounds excellent right? Of course, … Read more

How to Develop a Powerful Multi-Channel Marketing System?

A multi-channel marketing system is like a PAC-Man game, following your customers wherever they go. Unlike the game, you as a ‘good ghost’ will let your customer eat all PAC-Dots, fruits, and blue ghosts. Yes, the idea is not to annoy your customers but to create interest. As you follow your customers through different channels, … Read more