Know Why Multi-Touch Attribution is the Heart of Multi-Channel Marketing
The tech-driven world has gifted us with numerous gadgets and digital channels/platforms. So, marketers, as well as consumers, are using these digital touchpoints to sell and buy. Indeed, it’s challenging for marketers to trace the consumers’ journey. Or even identify which channels/platforms are useful for conversions. Hence, multi-touch attribution models come into the scene! Multi … Read more