As we advance in technology, marketers are getting access to several platforms, devices or channels to market their products.
Similarly, consumers are utilizing multiple online as well as offline channels to make a purchase.
Due to this, it’s quite challenging for marketers to identify the customers for targeting relevant ads. So, how can you map and get a single view of customers?
Here’s when Identity Resolution kicks in!
Identity resolution is not only about getting a single view of customers but also to provide consumers with consistent experiences across multiple channels/devices. Thereby, strengthening the bond between the brand & consumer.