Identity Resolution and Why It’s Beneficial For Customer-Centric Marketing?

As we advance in technology, marketers are getting access to several platforms, devices or channels to market their products.

Similarly, consumers are utilizing multiple online as well as offline channels to make a purchase.

Due to this, it’s quite challenging for marketers to identify the customers for targeting relevant ads. So, how can you map and get a single view of customers?

Here’s when Identity Resolution kicks in!

Identity resolution is not only about getting a single view of customers but also to provide consumers with consistent experiences across multiple channels/devices. Thereby, strengthening the bond between the brand & consumer.

About Akshatha Vinayak

I’m a technical writer who has a keen interest in digital marketing. I avidly follow the MarTech and AdTech industry and even enjoy writing about them. As a writer, I love to bring out more engaging and creative content for my audience. I’m also fond of writing travel blogs, articles on feminism and silly poems (sometimes). When I’m not writing, you’ll find me shopping like crazy or being a bookworm.

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