Thanks to Digital Marketing! Today even the smallest of brands are reaching global audiences without extensive investment.
But how are they doing that?
Well, they are creating a new digital profile for their brand and continue building it.
Okay, what about offline brands? How can they use online marketing?
No worries, they can do it without having a significant online presence. And, the buzzword is ‘Data onboarding/CRM onboarding’!
What is data onboarding?
Data onboarding allows you to connect your offline customer records with their online ids. So, you will be able to target the same offline customers in the online environment as well.
Why data onboarding?
Data onboarding allows you to connect your offline customer records with their online ids. So, you will be able to target the same offline customers in the online environment as well.
How does data onboarding work?
1Onboard Your Data
2Anonymize Your Data
3Identity Resolution match Your Offline Ids with Online Ids
4Activate Your Campaigns across Multiple Channels
Benefits of data onboarding
- Extension of customer base
- Retargeting customers
- Improves customer experience
- Achieve multi-channel marketing experience
- Increased conversion rate
After the data onboarding and identity resolution, the matched ids are created into various segments. These segments are used for building meaningful ad campaigns. But, how do you reach these ads to your audience? This leads us to Data Activation.
What is data activation?
Creating ad campaigns from the audience segments & activating it across different online channels is Data Activation.
Here you’ll put your audiences into action.the ad campaigns which you create using these audiences will reach your target audience through Programmatic, Social, or Display channels.
Data Activation is the final step in the audience targeting process.
Conclusion
Data onboarding and data activation are some of the most important features in the adtech & martech space. It is through CRM onboarding that any offline brand without or very less online presence can target their audience in the online environment. By doing so, offline brands can reach their audiences through online as well.
Check out AudiencePrime for top-notch Data Onboarding solutions. AudiencePrime is a programmatic platform, with varieties of features from CRM Onboarding to Identity Resolution and Data Marketplace to Multi-Channel Marketing – all in one DIY platform.
