Identity Resolution Infographic

Identity Resolution and Why It’s Beneficial For Customer-Centric Marketing?

As we advance in technology, marketers are getting access to several platforms, devices or channels to market their products. Similarly, consumers are utilizing multiple online as well as offline channels…

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Omnichannel vs multichannel marketing

Omnichannel vs. Multichannel Marketing: Choosing Which and Why?

Are you stuck between picking omnichannel vs. multichannel marketing? Wondering which strategy really works for you? Burn your curiosities with the infographic below! Audienceprime: Leading Platform for Multichannel Marketing and…

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omnichannel marketing

Omnichannel Marketing Strategy is the Game-Changer for Every Marketer!

Did you know that businesses adopting omnichannel marketing strategies achieve 91% greater year-over-year customer retention rates? And with this ongoing massive explosion of e-commerce, customers want an improved engagement, flawless…

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People-based marketing

How People-Based Marketing is Creating a New Revolution in Digital Ecosystem?

Personalized ads are a great way to drive conversions. Until recently, marketers used only cookie ids to target audiences. However, they realized that cookie-based marketing was not as accurate as…

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Multi-touch attribution - multichannel marketing

Know Why Multi-Touch Attribution is the Heart of Multi-Channel Marketing

The tech-driven world has gifted us with numerous gadgets and digital channels/platforms. So, marketers, as well as consumers, are using these digital touchpoints to sell and buy. Indeed, it’s challenging…

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Omnichannel vs. Multichannel Marketing: How To Pick Your Best Strategy?

Have you been struggling with choosing between omnichannel vs. multichannel marketing? Do you think they are merely marketing trends that do no real good? Break your myths. Right here! 1….

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Data Onboarding & Data Activation: Why it’s Crucial For Your Brand?

Thanks to Digital Marketing! Today even the smallest of brands are reaching global audiences without extensive investment. But how are they doing that? Well, they are creating a new digital…

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single customer view

Tracing The Key Points of a Single Customer View

A single customer view gives a solid foundation for brands to experience the evolution of such a database where they can store and maintain a single record for each customer…

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Capturing the Crucial Touchpoints of Customer Journey Map

Are you reaching your customer through multiple channels? Then, how will you understand your consumer’s journey? A Customer Journey Map is your answer! A Map helps you navigate from one…

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Multi-Channel Marketing: Your Customers Are Everywhere. Are You?

Is Multi-channel marketing the need of the hour? Don’t you want to reach your customers through multiple marketing channels and derive maximum benefits. When you’re able to be everywhere on…

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